Labs 3 and 4: Product Family and Portfolio Design
Topic: Consider that you are the design engineer for a company where
three is currently one main product. Your assignment is to extend this
product into a product portfolio. Your portfolio architecture must employ
some level of mass customization.
Step 0. Select one out of the following two, using this method: Add the
SID's of each member of your group, if the last digit of the total is one of
0, ..., 4, then you get the scissors, if it is omne of 5, ... 9, you get
the stapler.
For each project group, you must begin this lab by getting a pysical product sample as your basis.
(a) Draw sketches to display the main components of the product
(b) Using the materials from your Produt Portfolios lecture (based on Chapter 8 of
the textbook, Product Design by Otto and Wood), formulate the basis for extending
this product into a product portfolio. You should consider the following aspects:
- size ranging
- Note the main functional requirement (FR)
- Make a reasonable judgement about demand = f( FR); the demand function should be non-uniform.
- Get retail price of similar product from the Campus Bookstore; using Mfg cost = 30% Retail cost,
apply Taguchi method to estimate reasonable step sizes for the FR.
- Use non-dimensional analysis to compute demand = f(size).
- Product portfolio: suggest two different vairants to extend the product protfolio. You may
use specific products based on the following (or use your own criteria).
- product differentiation for differnt niches, e.g. luxury/basic, green/non-green...
- related product for different Functional requirement
- Perform an orthographic analysis to suggest potential products to be offered in
the future.
References:
Chapter 8, Product Design, Kevin Otto and Kristin Wood
Lecture notes for IEEM 317